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About Us

Not from Hainan.
But Building Here.

We're Songxin Partners — two cross-cultural professionals who chose Hainan as the bridge between China and the world.

"The bridge between China and Europe cannot be built by Europeans alone, nor by Chinese alone — it must be built by people who deeply understand both business cultures."

As China's largest and most open Free Trade Port, Hainan has its own dedicated legal framework — the Hainan Free Trade Port Law of the People's Republic of China. With island-wide special customs operations now in effect, Hainan is becoming the place where China connects most closely with the world.

We chose Hainan not out of sentiment, but out of rational calculation: the shortest negative list for foreign investment access in China, a more desirable corporate income tax rate, and an EF Account system enabling free cross-border capital flows. What we want to do is simple: leverage these policies to help international clients enter the Chinese market, and help Chinese clients go global.

FS
Founder Song
MBA · University of Barcelona & INSA Business, Marketing & Communication School (Spain)

After years of studying and working in Europe, I made a decision that surprised many — leaving my comfort zone to start a business in Hainan. Because I recognized a fundamental truth: as China's largest and most open free trade port, Hainan benefits from unprecedented central government policies and its own dedicated legal framework. With the launch of island-wide special customs operations, Hainan is steadily becoming the place where China connects most closely with the world.

🇪🇺 Understands Europe
CX
Co-Founder Xin
Université de Montréal · College in Singapore

Singapore's efficiency and international outlook, combined with Montreal's multicultural environment, gave me a deep understanding of global business standards and cross-cultural communication. After returning to China, I had been searching for a place that could truly offer "within the border but outside customs" convenience — until I came to Hainan. Witnessing the rapid changes here, and feeling the vibrant energy after the customs operations launch, I found my answer.

🌏 Understands Asia
"One understands Europe. One understands Asia.
One knows Western rules. One understands international standards."

We weren't born in Hainan — but we're choosing to grow our business here.

We provide precise, actionable China business intelligence and on-the-ground support for international SMEs and global entrepreneurs, eliminating guesswork and blind spots in cross-border cooperation.

We don't have fancy offices in Shanghai, Beijing or Shenzhen. We don't pay New York or London grade overhead. We put every dollar into what actually matters: getting you the right answer, fast.

That's how we deliver deeper expertise at a more affordable price. Not because we cut corners — because we chose the right corner of China to work from.

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We Know Both Sides
Dual educational backgrounds in Europe and Asia mean we understand both Western business expectations and Chinese regulatory realities.
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Hainan by Choice, Not Chance
You may have never heard of Hainan. Google it. What you'll find: China's largest & most open Free Trade Port. A place with its own dedicated law. A new gateway between China and the world.
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No Layers, No Jargon
On-the-ground research in Hainan with real-time policy insights, delivered in clear bilingual communication. Just what you need to know.
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Bilingual by Default
Not translation — true bidirectional understanding. We speak both languages fluently in a business context.
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We believe the best service should not only come from Shanghai or Beijing — but from those who deeply understand both their clients' needs and China's policy dividends.

Every inquiry answered. Every entry enabled.

We walk with you to make smarter business decisions in China. Let's start a conversation.

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